Syllabus
<br>High-Tech Entrepreneurship
<br>Fall 2011
<br>
<br>Ren-Song Tsay, Ph.D.
<br>National Tsing-Hua University
<br>School of Electrical Engineering and Computer Science
<br>
<br>Course Description:
<br>This course offers an intensive sixteen-week simulation of a hi-tech company 
<br>start-up process and hence demands heavy self-motivated reading, research, and 
<br>hands-on experience. Students are responsible for forming teams of four to five 
<br>people, although the teacher may facilitate the process. At least half of the 
<br>members must be of engineering majors and two must be from business or law 
<br>school. Teamwork is essential for successful course completion. Each team will 
<br>need a technical advisor, business advisor and mentor. Three hours of lecture 
<br>each week will cover systematic business plan writing steps. Outside of class, 
<br>students are expected to spend at least 12 hours each week on reading, research, 
<br>group discussions, and meetings with advisors and mentors. In the final week, a 
<br>business plan presentation to invited venture capitalists will determine the 
<br>final grade.
<br>
<br>Course Objective:
<br>This course is designed to bridge the gap between the academic and real world. 
<br>Each team will create a solid business plan; receive critique from practiced 
<br>venture capitalists. Upon completion, the team should be able to start a company 
<br>if it desires so. However, even if the plan is not realized, each student will 
<br>acquire the equivalent of a start-up experience and will be well-equipped for 
<br>future success. .
<br>
<br>Text Book:
<br>Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, by James A. 
<br>Swanson, Michael L. Baird, Professional Publications (CA); 2nd edition 
<br>(September 26, 2003) ISBN: 1888577916
<br>
<br>Required Reading:
<br>1.	Seven Habits of Highly Effective People: Powerful Lessons in Personal 
<br>Change, by Stephen R. Covey, Free Press, 1989. 中譯本:<與成功有約> 天下出版
<br>or
<br>The Last Lecture , by Randy Pausch and Jeffrey Zaslow, Hyperion, 2008. 中譯本:<最
<br>後的演講> 方智出版, 2008
<br>
<br>2.	The Servant: A Simple Story About the True Essence of Leadership, by 
<br>James C. Hunter, Crown Business, 1998. 中譯本:<僕人:修道院的領導啟示錄> 商周出版
<br>or
<br>Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher, 
<br>William Ury, Bruce Patton, Penguin Books, 1991. 中譯本:<實質利益談判法/跳脫立場之爭> 
<br>遠流文化
<br>or
<br>The Way of the Shepherd: 7 Ancient Secrets to Managing Productive People, by Dr. 
<br>Kevin Leman and William Pentak, Zondervan, 2004. 中譯本:<這就是領導> 台福傳播中心
<br>
<br>3.	Start-up nation :the story of Israel's economic miracle, by Dan Senor 
<br>and Saul Singer, 2009. 中譯本:<新創企業之國：以色列經濟奇蹟的啟示> 木馬文化
<br>or
<br>Great Depression Ahead: How to Prosper in the Debt Crisis of 2010 – 2012, by 
<br>Harry S. Dent, 2009. 中譯本:<2010大崩壞：更大的一波蕭條即將來襲，你準備好了嗎?> 商周出版
<br>or
<br>Climate Wars: The Fight for Survival as the World Overheats, by Gwynne Dyer, 
<br>2011. 中譯本:<氣候戰爭2.0：決定全人類命運的最後一場戰役> 財信出版
<br>or
<br><貨幣戰爭> 宋鴻兵, 遠流出版 2008
<br>or
<br>Stuffed and Starved: The Hidden Battle for the World Food System, by Raj Patel, 
<br>2008.中譯本:<糧食戰爭> 高寶出版
<br>or
<br>Water the fate of our most precious resource, by Villiers, 2001. 中譯本:<水:了解人
<br>類最珍貴的資源>
<br>or
<br>The Coming Generational Storm: What You Need to Know about America's Economic 
<br>Future, by Laurence J. Kotlikoff and Scott Burns, 2005. 中譯本:<世代風暴：人口老化即
<br>將引爆新經濟危機？> 
<br>or
<br>Blue Economy-10 Years, 100 Innovations, 100 Million Jobs, by Gunter A. Pauli, 
<br>2010.  中譯本:<藍色革命─愛地球的100個商業創新> 天下雜誌
<br>or
<br>Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition 
<br>Irrelevant, by W. Chan Kim, Renee Mauborgne, Harvard Business School Press, 
<br>2005. 中譯本:<藍海策略－開創無人競爭的全新市場> 天下文化
<br>
<br>4.	Good to Great: Why Some Companies Make the Leap... and Others Don't, by 
<br>Jim Collins, Harper Business, 2001. 中譯本:<從A到A+/向上提升, 或向下沉淪? 企業從優秀到
<br>卓越的奧祕> 遠流文化
<br>or
<br>Cradle to Cradle: Remaking the Way We Make Things, by William McDonough, Michael 
<br>Braungart, North Point Press, 2002. 中譯本:<從搖籃到搖籃 綠色經濟的設計提案>野人出版, 
<br>2008
<br>or
<br>Supercapitalism: The Transformation of Business, Democracy, and Everyday Life, 
<br>by Robert B. Reich, 2008. 中譯本:<超極資本主義 : 透視中產階級消失的真相> 天下雜誌
<br>or
<br>The Post-American World, by Fareed Zakaria 2009 . 中譯本:<後美國世界 : 群雄崛起的經濟
<br>新秩序時代> 麥田
<br>or
<br>Freefall: America, Free Markets, and the Sinking of the World Economy, by Joseph 
<br>E. Stiglitz, 2010. 中譯本:<失控的未來：揭開全球中產階級被掏空的真相> 天下文化
<br>or
<br>Small Is Beautiful: Economics as if People Mattered, by E F Schumacher, 2010. 中
<br>譯本:<小即是美> 立緒
<br>or
<br>The trillion dollar meltdown, by Morris, Charles R., 2009
<br>or
<br>The Dollar Crisis: Causes, Consequences, Cures, Revised and Updated, by Richard 
<br>Dunca, 2005.
<br>
<br>
<br>Note: All these books have Chinese translated versions. The students are 
<br>permitted to read the translated versions, although reading the originals is 
<br>preferred.
<br>
<br>Recommend Reading:
<br>1.	Timmons and Spinelli, New Venture Creation: Entrepreneurship for the 
<br>21st Century. Irwin McGraw-Hill, 2007
<br>2.	Scott A. Shane, Finding fertile ground identifying extraordinary 
<br>opportunities for new ventures, 科技創業聖經 : 如何找到下一個微軟; 徐永宜譯, 2005
<br>3.	Dorf and Byers, Technology Ventures, McGraw-Hill, First Edition, 2004, 
<br>ISBN: 0073044660
<br>
<br>Course Requirements:
<br>1.	To mimic the real business environment, each deadline is a hard 
<br>deadline. No late reports will be accepted.
<br>2.	At the first class meeting, students must submit a 4-page biography and 
<br>a 1-page resume introducing themselves.
<br>3.	Every three week, each student must submit a 5-page book report on the 
<br>required reading.
<br>4.	Every week, each team has to complete a section of the business plan, as 
<br>covered in class.
<br>5.	In the final week, each team will present a 20 minute complete business 
<br>plan.
<br>Note: All students have the choice to write in either Chinese or English. All 
<br>reports should follow the standard essay writing style and be typed in 12 pt 
<br>font and double-spaced.
<br>
<br>Grading:
<br>Attendance 10%, Homework and reports 40%, business plan and presentation 50%.