High-Tech Entrepreneurship
Fall 2011

Ren-Song Tsay, Ph.D.
National Tsing-Hua University
School of Electrical Engineering and Computer Science

Course Description:
This course offers an intensive sixteen-week simulation of a hi-tech company
start-up process and hence demands heavy self-motivated reading, research, and
hands-on experience. Students are responsible for forming teams of four to five
people, although the teacher may facilitate the process. At least half of the
members must be of engineering majors and two must be from business or law
school. Teamwork is essential for successful course completion. Each team will
need a technical advisor, business advisor and mentor. Three hours of lecture
each week will cover systematic business plan writing steps. Outside of class,
students are expected to spend at least 12 hours each week on reading, research,
group discussions, and meetings with advisors and mentors. In the final week, a
business plan presentation to invited venture capitalists will determine the
final grade.

Course Objective:
This course is designed to bridge the gap between the academic and real world.
Each team will create a solid business plan; receive critique from practiced
venture capitalists. Upon completion, the team should be able to start a company
if it desires so. However, even if the plan is not realized, each student will
acquire the equivalent of a start-up experience and will be well-equipped for
future success. .

Text Book:
Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, by James A.
Swanson, Michael L. Baird, Professional Publications (CA); 2nd edition
(September 26, 2003) ISBN: 1888577916

Required Reading:
1. Seven Habits of Highly Effective People: Powerful Lessons in Personal
Change, by Stephen R. Covey, Free Press, 1989. 中譯本:<與成功有約> 天下出版
The Last Lecture , by Randy Pausch and Jeffrey Zaslow, Hyperion, 2008. 中譯本:<最
後的演講> 方智出版, 2008

2. The Servant: A Simple Story About the True Essence of Leadership, by
James C. Hunter, Crown Business, 1998. 中譯本:<僕人:修道院的領導啟示錄> 商周出版
Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher,
William Ury, Bruce Patton, Penguin Books, 1991. 中譯本:<實質利益談判法/跳脫立場之爭>
The Way of the Shepherd: 7 Ancient Secrets to Managing Productive People, by Dr.
Kevin Leman and William Pentak, Zondervan, 2004. 中譯本:<這就是領導> 台福傳播中心

3. Start-up nation :the story of Israel's economic miracle, by Dan Senor
and Saul Singer, 2009. 中譯本:<新創企業之國:以色列經濟奇蹟的啟示> 木馬文化
Great Depression Ahead: How to Prosper in the Debt Crisis of 2010 – 2012, by
Harry S. Dent, 2009. 中譯本:<2010大崩壞:更大的一波蕭條即將來襲,你準備好了嗎?> 商周出版
Climate Wars: The Fight for Survival as the World Overheats, by Gwynne Dyer,
2011. 中譯本:<氣候戰爭2.0:決定全人類命運的最後一場戰役> 財信出版
<貨幣戰爭> 宋鴻兵, 遠流出版 2008
Stuffed and Starved: The Hidden Battle for the World Food System, by Raj Patel,
2008.中譯本:<糧食戰爭> 高寶出版
Water the fate of our most precious resource, by Villiers, 2001. 中譯本:<水:了解人
The Coming Generational Storm: What You Need to Know about America's Economic
Future, by Laurence J. Kotlikoff and Scott Burns, 2005. 中譯本:<世代風暴:人口老化即
Blue Economy-10 Years, 100 Innovations, 100 Million Jobs, by Gunter A. Pauli,
2010. 中譯本:<藍色革命─愛地球的100個商業創新> 天下雜誌
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
Irrelevant, by W. Chan Kim, Renee Mauborgne, Harvard Business School Press,
2005. 中譯本:<藍海策略-開創無人競爭的全新市場> 天下文化

4. Good to Great: Why Some Companies Make the Leap... and Others Don't, by
Jim Collins, Harper Business, 2001. 中譯本:<從A到A+/向上提升, 或向下沉淪? 企業從優秀到
卓越的奧祕> 遠流文化
Cradle to Cradle: Remaking the Way We Make Things, by William McDonough, Michael
Braungart, North Point Press, 2002. 中譯本:<從搖籃到搖籃 綠色經濟的設計提案>野人出版,
Supercapitalism: The Transformation of Business, Democracy, and Everyday Life,
by Robert B. Reich, 2008. 中譯本:<超極資本主義 : 透視中產階級消失的真相> 天下雜誌
The Post-American World, by Fareed Zakaria 2009 . 中譯本:<後美國世界 : 群雄崛起的經濟
新秩序時代> 麥田
Freefall: America, Free Markets, and the Sinking of the World Economy, by Joseph
E. Stiglitz, 2010. 中譯本:<失控的未來:揭開全球中產階級被掏空的真相> 天下文化
Small Is Beautiful: Economics as if People Mattered, by E F Schumacher, 2010. 中
譯本:<小即是美> 立緒
The trillion dollar meltdown, by Morris, Charles R., 2009
The Dollar Crisis: Causes, Consequences, Cures, Revised and Updated, by Richard
Dunca, 2005.

Note: All these books have Chinese translated versions. The students are
permitted to read the translated versions, although reading the originals is

Recommend Reading:
1. Timmons and Spinelli, New Venture Creation: Entrepreneurship for the
21st Century. Irwin McGraw-Hill, 2007
2. Scott A. Shane, Finding fertile ground identifying extraordinary
opportunities for new ventures, 科技創業聖經 : 如何找到下一個微軟; 徐永宜譯, 2005
3. Dorf and Byers, Technology Ventures, McGraw-Hill, First Edition, 2004,
ISBN: 0073044660

Course Requirements:
1. To mimic the real business environment, each deadline is a hard
deadline. No late reports will be accepted.
2. At the first class meeting, students must submit a 4-page biography and
a 1-page resume introducing themselves.
3. Every three week, each student must submit a 5-page book report on the
required reading.
4. Every week, each team has to complete a section of the business plan, as
covered in class.
5. In the final week, each team will present a 20 minute complete business
Note: All students have the choice to write in either Chinese or English. All
reports should follow the standard essay writing style and be typed in 12 pt
font and double-spaced.

Attendance 10%, Homework and reports 40%, business plan and presentation 50%.