High-Tech Entrepreneurship
Spring 2016

Ren-Song Tsay, Ph.D.
National Tsing-Hua University
School of Electrical Engineering and Computer Science

Course Description:
This course offers an intensive one semester emulation of a hi-tech company
start-up process and hence it demands heavy self-motivated reading,
research, and hands-on practice. Students are responsible for forming teams
of four to five people, although the teacher may facilitate the process. At
least half of the members must be of engineering majors and two must be from
business or law or other school. Teamwork is essential for successful course
completion. Each team will need a technical advisor, business advisor and
mentor. Three hours of lecture each week will cover systematic business plan
writing steps. Outside of class, students are expected to spend at least 12
hours each week on reading, research, group discussions, and meetings with
advisors and mentors. In the final week, a business plan presentation to
invited venture capitalists will determine the final grade.

Course Objective:
This course is designed to bridge the gap between the academic and real
world. Each team will create a solid business plan; receive critique from
practiced venture capitalists. Upon completion, the team should be able to
start a company if desires so. However, even if the plan is not realized,
each student will acquire equivalent start-up experience and will be well-
equipped for future success. .

Text Book:
Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, by James
A. Swanson, Michael L. Baird, Professional Publications (CA); 2nd edition
(September 26, 2003) ISBN: 1888577916

Required Reading:
1. Seven Habits of Highly Effective People: Powerful Lessons in
Personal Change, by Stephen R. Covey, Free Press. 中譯本:<與成功有約> 天下出
版, 1989
The Last Lecture, by Randy Pausch and Jeffrey Zaslow, Hyperion, 2008. 中譯
本:<最後的演講> 方智出版, 2008
 : 知的生産本質, 安宅和人 (ATAKA, Kazuto).中譯本:
<麥肯錫教我的思考武器:從邏輯思考到真正解決問題> 經濟新潮社, 2012
Outliers: The Story of Success, by Malcolm Gladwell. 中譯本:<異數:超凡與平凡
的界線在哪裡?> 時報出版, 2009
The 21 irrefutable laws of leadership, by John C. Maxwell. 中譯本:< 領導贏
家:領導力21法則> 基石, 2000

2. The Servant: A Simple Story About the True Essence of Leadership, by
James C. Hunter, Crown Business, 1998. 中譯本:<僕人:修道院的領導啟示錄> 商周出

Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher,
William Ury, Bruce Patton, Penguin Books. 中譯本:<實質利益談判法/跳脫立場之爭>
遠流文化, 1991
The Way of the Shepherd: 7 Ancient Secrets to Managing Productive People, by
Dr. Kevin Leman and William Pentak, Zondervan. 中譯本:<這就是領導> 台福傳播中
心 或<牧者的管理智慧:有效管理的七項要訣> 智庫, 2004
The Five Dysfunctions of a Team, by Patrick Lencioni. 中譯本:<團隊領導的五大障
Death by Meeting, by Patrick Lencioni中譯本:<開會開到死> 天下, 2004
Influence:The Psychology of Persuasion, by Robert B. Cialdini. 中譯本:<影響
力:讓人乖乖聽話的說服術>久石文化, 2011
Boundaries for Leaders: Results, Relationships, and Being Ridiculously in
Charge, by Henry Cloud. 中譯本:<為領導立界線:給在劇變時代持續學習的領袖> 校園,
3. Leading Change, by John Kotter.中譯本:<超速變革-甩開競爭,有效聚焦新機
會的行動方略> 天下雜誌, 2015
The Zero Marginal Cost Society, by Jeremy Rifkin, 中譯本:< 物聯網革命:零邊際
成本社會>, 商周, 2014
<工業4.0:從製造業到「智」造業,下一波產業革命如何顛覆全世界?> 韋康博, 商周 ,
Hidden champions of the 21st century : the success strategies of unknown
world market leaders, by Hermann Simon.中譯本:<隱形冠軍:21世紀最被低估的競爭優
勢> 天下雜誌, 2013
Climate Wars: The Fight for Survival as the World Overheats, by Gwynne Dyer.
中譯本:<氣候戰爭2.0:決定全人類命運的最後一場戰役> 財信出版, 2011
Start-up nation :the story of Israel's economic miracle, by Dan Senor and
Saul Singer. 中譯本:<新創企業之國:以色列經濟奇蹟的啟示> 木馬文化, 2009
<貨幣戰爭> 宋鴻兵, 遠流出版 2008
Stuffed and Starved: The Hidden Battle for the World Food System, by Raj
Patel, 2008.中譯本:<糧食戰爭> 高寶出版
The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You
Do Business, by Clay Christensen. 中譯本:<創新的兩難>,商周出版, 2007
Water the fate of our most precious resource, by Villiers. 中譯本:<水:了解人
類最珍貴的資源>, 2001
The Coming Generational Storm: What You Need to Know about America's
Economic Future, by Laurence J. Kotlikoff and Scott Burns. 中譯本:<世代風暴:
人口老化即將引爆新經濟危機?>, 2005
Blue Economy-10 Years, 100 Innovations, 100 Million Jobs, by Gunter A.
Pauli. 中譯本:<藍色革命─愛地球的100個商業創新> 天下雜誌, 2010
Blue Ocean Strategy: How to Create Uncontested Market Space and Make
Competition Irrelevant, by W. Chan Kim, Renée Mauborgne, Harvard Business
School Press. 中譯本:<藍海策略-開創無人競爭的全新市場> 天下文化, 2005
4. Good to Great: Why Some Companies Make the Leap... and Others Don't,
by Jim Collins, Harper Business. 中譯本:<從A到A+/向上提升, 或向下沉淪? 企業從優
秀到卓越的奧祕> 遠流文化, 2001
Cradle to Cradle: Remaking the Way We Make Things, by William McDonough,
Michael Braungart, North Point Press, 2002. 中譯本:<從搖籃到搖籃 綠色經濟的設計
提案>野人出版, 2008
Supercapitalism: The Transformation of Business, Democracy, and Everyday
Life, by Robert B. Reich. 中譯本:<超極資本主義 : 透視中產階級消失的真相> 天下雜
誌, 2008
The Post-American World, by Fareed Zakaria . 中譯本:<後美國世界 : 群雄崛起的經
濟新秩序時代> 麥田, 2009
Freefall: America, Free Markets, and the Sinking of the World Economy, by
Joseph E. Stiglitz. 中譯本:<失控的未來:揭開全球中產階級被掏空的真相> 天下文化,
Small Is Beautiful: Economics as if People Mattered, by E F Schumacher. 中譯
本:<小即是美> 立緒, 2010
The trillion dollar meltdown, by Morris, Charles R., 2009
The Dollar Crisis: Causes, Consequences, Cures, Revised and Updated, by
Richard Dunca, 2005.
Out of the Crisis, by W. Edwards Deming. 中譯本:《轉危為安:管理十四要點的實
踐》經濟新潮社 , 2015

Note: The students are permitted to read the translated versions, although
reading the originals is preferred.

Recommend Reading:
1. Business Model Generation, by Alexander Osterwalder and Yves
Pigneur, 2010.中譯本:《獲利世代:自己動手,畫出你的商業模式》早安財經
2. Stephen Spinelli and Rob Adams, New Venture Creation:
Entrepreneurship for the 21st Century. Irwin McGraw-Hill, 2015
3. Scott A. Shane, Finding fertile ground identifying extraordinary
opportunities for new ventures, 科技創業聖經 :如何找到下一個微軟; 徐永宜譯,
4. Dorf and Byers, Technology Ventures, McGraw-Hill, 2014

Course Requirements:
1. To mimic the real business environment, each deadline is a hard
deadline. No late reports will be accepted.
2. At the second class meeting, students must submit a 4-page biography
and a 1-page resume introducing themselves.
3. Every other week, each student must submit a 5-page book report on
the required reading.
4. Every week, each team has to complete a section of the business
plan, as covered in class.
5. In the final week, each team will present a 20 minute complete
business plan.
Note: All students have the choice to write in either Chinese or English.
All reports should follow the standard essay writing style and be typed in
12 pt font and double-spaced.

Individual reports 30%, Team business plan 20%, and VC presentation 50%.