High-Tech Entrepreneurship
<br>Spring 2016
<br>
<br>Ren-Song Tsay, Ph.D.
<br>National Tsing-Hua University
<br>School of Electrical Engineering and Computer Science
<br>
<br>Course Description:
<br>This course offers an intensive one semester emulation of a hi-tech company 
<br>start-up process and hence it demands heavy self-motivated reading, 
<br>research, and hands-on practice. Students are responsible for forming teams 
<br>of four to five people, although the teacher may facilitate the process. At 
<br>least half of the members must be of engineering majors and two must be from 
<br>business or law or other school. Teamwork is essential for successful course 
<br>completion. Each team will need a technical advisor, business advisor and 
<br>mentor. Three hours of lecture each week will cover systematic business plan 
<br>writing steps. Outside of class, students are expected to spend at least 12 
<br>hours each week on reading, research, group discussions, and meetings with 
<br>advisors and mentors. In the final week, a business plan presentation to 
<br>invited venture capitalists will determine the final grade.
<br>
<br>Course Objective:
<br>This course is designed to bridge the gap between the academic and real 
<br>world. Each team will create a solid business plan; receive critique from 
<br>practiced venture capitalists. Upon completion, the team should be able to 
<br>start a company if desires so. However, even if the plan is not realized, 
<br>each student will acquire equivalent start-up experience and will be well-
<br>equipped for future success. .
<br>
<br>Text Book:
<br>Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur, by James 
<br>A. Swanson, Michael L. Baird, Professional Publications (CA); 2nd edition 
<br>(September 26, 2003) ISBN: 1888577916
<br>
<br>Required Reading:
<br>1.	Seven Habits of Highly Effective People: Powerful Lessons in 
<br>Personal Change, by Stephen R. Covey, Free Press. 中譯本:<與成功有約> 天下出
<br>版, 1989
<br>or
<br>The Last Lecture, by Randy Pausch and Jeffrey Zaslow, Hyperion, 2008. 中譯
<br>本:<最後的演講> 方智出版, 2008
<br>or
<br> : 知的生&#29987;本質, 安宅和人 (ATAKA, Kazuto).中譯本:
<br><麥肯錫教我的思考武器：從邏輯思考到真正解決問題> 經濟新潮社, 2012
<br>or
<br>Outliers: The Story of Success, by Malcolm Gladwell. 中譯本:<異數：超凡與平凡
<br>的界線在哪裡？> 時報出版, 2009
<br>or
<br>The 21 irrefutable laws of leadership, by John C. Maxwell. 中譯本:< 領導贏
<br>家：領導力21法則> 基石, 2000
<br>
<br>2.	The Servant: A Simple Story About the True Essence of Leadership, by 
<br>James C. Hunter, Crown Business, 1998. 中譯本:<僕人:修道院的領導啟示錄> 商周出
<br>版
<br>or
<br>Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher, 
<br>William Ury, Bruce Patton, Penguin Books. 中譯本:<實質利益談判法/跳脫立場之爭> 
<br>遠流文化, 1991
<br>or
<br>The Way of the Shepherd: 7 Ancient Secrets to Managing Productive People, by 
<br>Dr. Kevin Leman and William Pentak, Zondervan. 中譯本:<這就是領導> 台福傳播中
<br>心 或<牧者的管理智慧：有效管理的七項要訣> 智庫, 2004
<br>or
<br>The Five Dysfunctions of a Team, by Patrick Lencioni. 中譯本:<團隊領導的五大障
<br>礙>
<br>or
<br>Death by Meeting, by Patrick Lencioni中譯本:<開會開到死> 天下, 2004
<br>or
<br>Influence：The Psychology of Persuasion, by Robert B. Cialdini. 中譯本:<影響
<br>力：讓人乖乖聽話的說服術>久石文化, 2011
<br>or
<br>Boundaries for Leaders: Results, Relationships, and Being Ridiculously in 
<br>Charge, by Henry Cloud. 中譯本:<為領導立界線：給在劇變時代持續學習的領袖> 校園, 
<br>2015
<br>3.	Leading Change, by John Kotter.中譯本:<超速變革－甩開競爭，有效聚焦新機
<br>會的行動方略> 天下雜誌, 2015
<br>or
<br>The Zero Marginal Cost Society, by Jeremy Rifkin, 中譯本:< 物聯網革命：零邊際
<br>成本社會>, 商周, 2014
<br>or
<br><工業4.0：從製造業到「智」造業，下一波產業革命如何顛覆全世界？> 韋康博, 商周 , 
<br>2015
<br>or
<br>Hidden champions of the 21st century : the success strategies of unknown 
<br>world market leaders, by Hermann Simon.中譯本:<隱形冠軍：21世紀最被低估的競爭優
<br>勢> 天下雜誌, 2013
<br>or
<br>Climate Wars: The Fight for Survival as the World Overheats, by Gwynne Dyer. 
<br>中譯本:<氣候戰爭2.0：決定全人類命運的最後一場戰役> 財信出版, 2011
<br>or 
<br>Start-up nation :the story of Israel's economic miracle, by Dan Senor and 
<br>Saul Singer. 中譯本:<新創企業之國：以色列經濟奇蹟的啟示> 木馬文化, 2009
<br>or
<br><貨幣戰爭> 宋鴻兵, 遠流出版 2008
<br>or
<br>Stuffed and Starved: The Hidden Battle for the World Food System, by Raj 
<br>Patel, 2008.中譯本:<糧食戰爭> 高寶出版
<br>or
<br>The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You 
<br>Do Business, by Clay Christensen. 中譯本:<創新的兩難>，商周出版, 2007
<br>or
<br>Water the fate of our most precious resource, by Villiers. 中譯本:<水:了解人
<br>類最珍貴的資源>, 2001
<br>or
<br>The Coming Generational Storm: What You Need to Know about America's 
<br>Economic Future, by Laurence J. Kotlikoff and Scott Burns. 中譯本:<世代風暴：
<br>人口老化即將引爆新經濟危機？>, 2005
<br>or
<br>Blue Economy-10 Years, 100 Innovations, 100 Million Jobs, by Gunter A. 
<br>Pauli. 中譯本:<藍色革命─愛地球的100個商業創新> 天下雜誌, 2010
<br>or
<br>Blue Ocean Strategy: How to Create Uncontested Market Space and Make 
<br>Competition Irrelevant, by W. Chan Kim, Ren&#233;e Mauborgne, Harvard Business 
<br>School Press. 中譯本:<藍海策略－開創無人競爭的全新市場> 天下文化, 2005
<br>4.	Good to Great: Why Some Companies Make the Leap... and Others Don't, 
<br>by Jim Collins, Harper Business. 中譯本:<從A到A+/向上提升, 或向下沉淪? 企業從優
<br>秀到卓越的奧祕> 遠流文化, 2001
<br>or
<br>Cradle to Cradle: Remaking the Way We Make Things, by William McDonough, 
<br>Michael Braungart, North Point Press, 2002. 中譯本:<從搖籃到搖籃 綠色經濟的設計
<br>提案>野人出版, 2008
<br>or
<br>Supercapitalism: The Transformation of Business, Democracy, and Everyday 
<br>Life, by Robert B. Reich. 中譯本:<超極資本主義 : 透視中產階級消失的真相> 天下雜
<br>誌, 2008
<br>or
<br>The Post-American World, by Fareed Zakaria . 中譯本:<後美國世界 : 群雄崛起的經
<br>濟新秩序時代> 麥田, 2009
<br>or
<br>Freefall: America, Free Markets, and the Sinking of the World Economy, by 
<br>Joseph E. Stiglitz. 中譯本:<失控的未來：揭開全球中產階級被掏空的真相> 天下文化, 
<br>2010
<br>or
<br>Small Is Beautiful: Economics as if People Mattered, by E F Schumacher. 中譯
<br>本:<小即是美> 立緒, 2010
<br>or
<br>The trillion dollar meltdown, by Morris, Charles R., 2009
<br>or
<br>The Dollar Crisis: Causes, Consequences, Cures, Revised and Updated, by 
<br>Richard Dunca, 2005.
<br>or
<br>Out of the Crisis, by W. Edwards Deming. 中譯本:《轉危為安：管理十四要點的實
<br>踐》經濟新潮社 , 2015
<br>
<br>
<br>Note: The students are permitted to read the translated versions, although 
<br>reading the originals is preferred.
<br>
<br>Recommend Reading:
<br>1.	Business Model Generation, by Alexander Osterwalder and Yves 
<br>Pigneur, 2010.中譯本:《獲利世代：自己動手，畫出你的商業模式》早安財經
<br>2.	Stephen Spinelli and Rob Adams, New Venture Creation: 
<br>Entrepreneurship for the 21st Century. Irwin McGraw-Hill, 2015
<br>3.	Scott A. Shane, Finding fertile ground identifying extraordinary 
<br>opportunities for new ventures, 科技創業聖經 :如何找到下一個微軟; 徐永宜譯, 
<br>2005
<br>4.	Dorf and Byers, Technology Ventures, McGraw-Hill, 2014
<br>
<br>Course Requirements:
<br>1.	To mimic the real business environment, each deadline is a hard 
<br>deadline. No late reports will be accepted.
<br>2.	At the second class meeting, students must submit a 4-page biography 
<br>and a 1-page resume introducing themselves.
<br>3.	Every other week, each student must submit a 5-page book report on 
<br>the required reading.
<br>4.	Every week, each team has to complete a section of the business 
<br>plan, as covered in class.
<br>5.	In the final week, each team will present a 20 minute complete 
<br>business plan.
<br>Note: All students have the choice to write in either Chinese or English. 
<br>All reports should follow the standard essay writing style and be typed in 
<br>12 pt font and double-spaced.
<br>
<br>Grading:
<br>Individual reports 30%, Team business plan 20%, and VC presentation 50%.