一、課程說明(Course Description)
本課程為日碩課程，主軸為透過閱讀經典及最新「決策行為」及「行為經濟學」等文獻，幫助學生了
解相關研究主題的研究脈絡與精神。此外，本課程亦包含「心理學實驗法」與「英文論文寫作」之介
紹，以使學生更能掌握日後論文主題。

二、指定用書(Text Books)
Selected papers from the current academic journals (SSCI-indexed).
1. Journal of Behavioral Decision Making
2. Journal of Personality and Social Psychology
3. Judgment and Decision Making

三、參考書籍(References)
1. 直覺陷阱：擺脫認知偏誤，擁有理性又感性的30個超強心理素質 (高登第 著，時報出版，
2022)
2. 不當決策：行為經濟學大師教你避開人性偏誤 (Olivier Sibony著，周宜芳 譯，天下文化，
2021)
3. 如何活用行為經濟學 (大竹文雄 著，陳正芬 譯，經濟新潮社，2021)

四、教學方式(Teaching Method)
論文導讀 、個人論文研討及個人報告

五、教學進度(Syllabus)

A. 心理學實驗法

B. 常見之英文寫作謬誤

C. 相關論文介紹

Behavioral Decision-Making
1. Wu, P., & Kao, D. T. (2011). Goal orientation and variety seeking
behavior: The role of decision task. Journal of Economic Psychology, 32(1),
65-72.

2. Lu, J., & Shang, X. (2021). Choosing for others increases the value of
comparative utility. Journal of Behavioral Decision Making, 34, 311-321.

3. Kao, D. T., & Lin, C. (2022), Should charitable acts be private or publicly
visible? A dilemma for charitable organizations. Journal of Applied Social
Psychology, 52(1), 3-14.

Heuristic vs. Systematical Judgement
1. Avrahami, J., Ezer, A., Güth, W., Kardosh, N., Kareev, Y., & Zak, U. (2020).
To be at the tail of the lions or the head of the foxes? Journal of
Behavioral Decision Making, 33 (2), 121-138.

2. Toplak, M. E., West, R. F., & Stanovich, K. E. (2017). Real-world
correlates of performance on heuristics and biases tasks in a community
sample. Journal of Behavioral Decision Making, 30(2), 541-554.

Uncertainty and Risk Preference
1. Attari, A., Chatterjee, P., & Cabano, F. G. (2021). It happens because I'm
watching it: Observing an uncertain event can affect subjective probability
judgments. Journal of Behavioral Decision Making, 35(3),
https://doi.org/10.1002/bdm.2269

2. Li, H., Yang, Y., Liu, D., & Xie, X. (2021). Risk preferences in self–other
decisions: The effect of payoff allocation framing. Journal of Behavioral
Decision Making, 34, 247-260.

Goal Conflict
1. Etkin, J., & Memmi, S. A. (2021). Goal conflict encourages work and
discourages leisure. Journal of Consumer Research, 47, 716-736.

2. Savary, J., Kleiman, T., Hassin, R. R., & Dhar. R. (2015). Positive
consequences of conflict on decision making: When a conflict mindset
facilitates choice. Journal of Experimental Psychology, 144(1), 1-6.

3. Kleiman, T., & Hassin, R. R. (2013). When conflicts are good: Nonconscious
goal conflicts reduce confirmatory thinking. Journal of Personality and
Social Psychology, 105(3), 374-387.

Attraction Effect and Compromise Effect
1. Masatlioglu, Y., Nakajima, D., & Ozdenoren, E. (2020). Willpower and
compromise effect. Theoretical Economics, 15(1), 279-317.

2. Yoo, J., Park, H., & Kim, W. (2018). Compromise effect and consideration set
size in consumer decision-making. Applied Economics Letters, 25(8), 513-517.

3. Lacey, H. P., Lacey, S. C., Scherer, L. D., & Zikmund-Fisher, B. J. (2021).
What if I am the one? Measuring individual differences in emotional
sensitivity to probability and emotional reactivity to possibility. Journal
of Behavioral Decision Making, 34, 3-19.

六、成績考核(Evaluation)
課中報告 行為決策相關主題樹狀圖之推導 (35%)
期末報告 行為決策相關主題之SSCI期刊論文報告 (35%)
出席率與課堂參與 30%

PS:

1. 本課程為16週之課程

2. 依據5/1本校發佈的「大學教育場域AI協作、共學與素養培養指引」：校方尊重教師對於課程使
用 AI 工具的策?862;，教師應於課程大綱中敘明學生使用 AI 的規則，尤其是正確引註AI 並揭?800;使
用的?884;程。

3. 本課程無涉及AI使用。