Social Network Analysis and Management
<br>社會網路分析與管理
<br>Instructor: 王俊程 Wang, Jyun-Cheng
<br>Class Meetings: 2:20pm-5:10pm (Thu.)
<br>E-Mail Address: jcwang@mx.nthu.edu.tw
<br>Teaching Assistant (助教):  
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<br>Textbook:
<br>Reference Text:
<br>1.	Social Network Analysis: Methods and Examples (2016) Song Yang et. al. 
<br>Sage Publication. https://play.google.com/books/reader?
<br>id=2ZNlDQAAQBAJ&pg=GBS.PP1&hl=zh-TW&lr=&printsec=frontcover 
<br>2.	Six Degrees: The Science of a Connected Age. (2004) Watts, Duncan.
<br>3.	How Behavior Spreads (2018) Centola, Damon, Princeton University Press.
<br>4.	Doing Social Network Research. (2015) Garry Robins, Sage Publishing.
<br>5.	Analyzing Social Networks, 2nd ed. (2018), Borgatti, Everett & Johnson, 
<br>Sage Pub.
<br>6.	Networks, Crowds, and Markets: Reasoning about a Highly Connected World 
<br>(2010) Easley, D., & Kleinberg, J., Cambridge University Press. 
<br>http://www.cs.cornell.edu/home/kleinber/networks-book/
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<br>Grading 評分方式:
<br>1.	Class participation 30%
<br>2.	Reports and Assignments 30%
<br>3.	Final Research Project (about 15 pages) 40%
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<br>Topics 教學進度:
<br>Week	Topic	Readings
<br>1		Introduction
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<br>2		Fundamentals
<br>Basic Concepts (1): Network Perspectives	Yong et. al.
<br>4		Fundamentals
<br>Basic Concepts (2): Network Index	Yong et. al.
<br>5		Fundamentals
<br>Small Group Analysis	Yong et. al.
<br>6		Fundamentals
<br>Advanced concept: Structural Holes, Homiphily	Yong et. al.
<br>7		Software & Testing Hypothesis	Testing Hypothesis	
<br>8		Software & Testing Hypothesis	Ucinet, NodeXL, R	 
<br>9		Network Models	Power Laws and Rich-Get-Richer Phenomena
<br>Reading 2 (Watts): ch1-2	1.  Watts, 2004 & Papers
<br>10		Small World	The Small-World Phenomenon
<br>Reading 2 (Watts): ch3-4	1.  Watts, 2004 & Papers
<br>11		Communities	Cascading Behavior in Networks
<br>Reading 2 (Watts): ch5-6	1.  Watts, 2004 & Papers
<br>12		Network Formation	Information Cascades
<br>Reading 2 (Watts): ch7-8	1.  Watts, 2004 & Papers
<br>13		Diffusion 
<br> Information Cascades
<br>Reading 2 (Watts): ch9-10	1.  Watts, 2004 & Papers
<br>14		Contagion and Influence	Understanding Diffusion	How Behavior 
<br>Spreads: Centola 2018, Chap 2.
<br>15		Conduct Social Network Research	Social Experiment on the 
<br>Internet	How Behavior Spreads: Centola 2018, Chap 4.
<br>16		Selected Applications	Selected Papers of Choice	
<br>17		Selected Applications	Selected Papers of Choice	
<br>18		Final Report	Final Project	
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